EMU-School of Tourism and Hospitality Management
2006-2007 Seminar Programs
Hotel
Industry
1.
Hygiene and Sanitation for
hotels
2.
Productivity
3.
Cost Control
4.
Quality
5.
Technology usage and Web page design
6.
Fidelio
8.
Event and
Conference Management
9.
Managing employee relations
and Motivation
10.
Team Building
11.
Financial Measurement in Small businesses
12.
Coaching
13.
Leadership
14.
Strategic Marketing Planning in
Hotels
15.
Handling
Customer Complaints
16.
Investment Management
17.
Hotel operation procedures
and Manual preparation
18.
Hotel Operations
19.
Starting and Developing a Service Business
20.
Performance Evaluation
in Small hotels
21.
E-marketing
22.
Sales Techniques
24.
Safety and Security
25.
LCCI Tourism English for Hotel Industry
Travel Industry
2.
Ticketing
3.
Amadeus
4.
LCCI
Tourism English for Travel Industry
5.
Galileo
6.
Interpersonal
Communication for Travel Agency Employees
Restaurant Industry
1.
Hygiene and Sanitation for
Restaurants
2.
Productivity
3.
Cost Control for Restaurants
4.
Quality
5.
Managing employee relations
and Motivation
7.
Financial Measurement for restaurants
8.
Handling
Customer Complaints
9.
Investment Management
10.
Sales Techniques
Transportation Industry
1.
Handling Customer Complaints
3.
Safety and
Security
4.
Interpersonal
Communication for Airline Employees
SEMINAR SUBJECT: Strategic Marketing Planning for
Hotels
VENUE: Eastern Mediterranean University-School of Tourism & Hospitality
Management
INSTRUCTOR: Dr. Rüçhan KAYAMAN
DURATION: 12 Hours (3 Weeks)
AIM: Tourism can be defined
as a combination of activities, services and industries that delivers a travel
experience to customers. Effectively marketing these experiences to potential
visitors can be challenging, especially if you are not aware of the strengths
and weaknesses of your business or what your competition is doing. This seminar aims to explain strategic
planning issues related with particularly hotel industry and generally all
tourism entities.
This Seminar will introduce the concept of a marketing
plan;
v
benefits of using
a plan;
v
different types
of marketing plans;
v
difference
between tactical and strategic planning;
v
how to establish
objectives;
v
how to conduct a
situational analysis;
v
how to identify the strengths,
weaknesses, opportunities and threats facing your business. positioning,
strategic pricing, and price setting.
v
how to execute a
marketing communication strategy,
v
how to set marketing budget.
SEMINAR CONTENT:
SITUATION ANALYSIS
v
SWOT analysis
v
Competition
v
Macroenvironment
MARKETING STRATEGY
v
v
Marketing
objectives
v
Financial
objectives
v
Target markets
v
Marketing mix
FINANCIALS
v
Break even
analysis
v
Sales Forecast
v
Contribution
Margins
CONTROL
VENUE: Eastern Mediterranean University-School of Tourism & Hospitality Management
INSTRUCTOR: Dr. Rüçhan KAYAMAN
DURATION: 12 Hours (3 Weeks)
AIM: This Seminar
will introduce the concept of e-marketing and understand that Internet-based
marketing strategies require the same planning and
consideration as traditional marketing strategy development different types of
marketing plans. This seminar will introduce:
v
the concept of
electronic commerce and be able to define it accurately,
v
the pervasive
nature of electronic commerce applications and the potential impacts on emerging business practices,
v
the role of the
Internet within the broader electronic commerce concept
v
how to use the Internet in a
practical and effective manner.
SEMINAR CONTENT:
v
Electronic
Commerce Overview
v
Emerging Business
Models on the Internet
v
International
Marketing and the Internet
v
Managing
Relationships on the Internet
v
Market Research
on the Internet
v
Advertising and
Promotion on the Internet
v
Integrated
Internet Marketing strategies
SEMINAR SUBJECT: Hotel
Organization and Manual preparation
VENUE: Eastern Mediterranean University-School of Tourism & Hospitality
Management
INSTRUCTOR: Dr. Rüçhan KAYAMAN
DURATION: 12 Hours (3 Weeks)
AIM: setout the
policies and procedures relating to the operation of the hotels. Hotel
procedure manual has been written as a training tool and reference guide for
the hoteliers. Hotel procedures and related characteristics unique to the hotel
industry are covered in this manual.
SEMINAR CONTENT:
This Seminar will introduce the design of hotel
operating manual:
v
Hotel departments
and functions
v
Organizational
Design of the hotel departments
v
Understanding the
hotel organization: size, number of employees, customer profile
v
Preparation of
procedures for the departments
v
Preparation of
the documents for the departments
v
General
management procedures
v
Front office
procedures
v
Food and beverage
procedures
v
housekeeping
procedures
v
recreation
procedures
v
accounting
procedures
v
maintenance
procedures
v
personnel and
training procedures
SEMINAR SUBJECT: Handling Customer Complaints
VENUE: Eastern Mediterranean University-School of
Tourism & Hospitality Management
INSTRUCTOR: Assoc. Prof. Dr. Osman M. KARATEPE
DURATION: 12 Hours (3 Weeks)
AIM:
In today’s strict competitive environment, hotel executives try to create and retain a pool of profitable loyal guests for success and survival. Mistakes, failures, and complaints, however, are frequent occurrences in the hotel industry. Unless these complaints are resolved effectively, service failures may result in detrimental outcomes such as guest dissatisfaction, negative word-of-mouth, and permanent loss of guests. If resolved effectively, hotel organizations are likely to regain guest confidence and enhance their satisfaction and increase guest loyalty. In recognition of this, this seminar aims to explain and discuss various organizational responses to guest complaints and the provision of ‘just’ resolutions in the complaint handling process using success stories in the hotel industry and several scenarios based on front office, housekeeping, and restaurant service operations.
SEMINAR CONTENT:
First
Week
Types of Guest Complaints
Why Do Guests Complain?
Why Don’t Guests Complain?
Consequences of Guest Complaints: Dissatisfaction? Negative Word-of-Mouth?, Loss of Guests?
Second
Week
Encouraging Guests to Complain
Organizational Responses to Guest Complaints
The Art of Service Recovery
Critcal Importance of Frontline Employees’ Role in Service Recovery
Third
Week
Success Stories
Scenarios
SEMINAR SUBJECT: Core Leadership Skills: Teamwork and
Motivation for Tourism and Hospitality Sector
VENUE:
INSTRUCTOR: Assoc.Prof.Dr. Huseyin
ARASLI
DURATION: 12 Hours (3 Weeks)
AIM: This is a powerful, dynamic and practical
learning experience. At this seminar, you will learn to:
SEMINAR CONTENT:
v
Service Industry
v
Management
vs. Leadership
v
Quality(trait) ,
style ,x-y, contingency theories
v
Power Bases of
Leader Power
v
Are you a
transactional or a transformational leader?
v
Charismatic
Leader
v
Servant
Leadership
v
Emotional
Intelligence
v
Ego Value
Leadership and Business Excellence
v
Team Development
and Productivity
v
Leadership
Commitment to Team Development
v
How to develop
more effective teams
v
Globalization
and Work Environment Challenge
v
Setting Team
Development
v
Facilitating
Better Productivity
v
Continuous
Learning and Business Excellence
v
Can managers and
leaders motivate?
v
How can a leader
“set the stage”?
v
Understanding
needs
v
Tactics for being
successful with your team
SEMINAR SUBJECT: Food and Beverage
Cost Control for Hospitality Industry
VENUE:
INSTRUCTOR: Dr. M. Güven ARDAHAN
DURATION: 12 hrs (3
weeks)
SEMINAR CONTENT:
v
THE CONTROL
FUNCTION
v
Control Process
v
PLANNING FOR
CONTROL
v
Determining Food
and Beverage Standards
v
Budgeting and CVP
Analysis
v
Menu Engineering
v
EFFECTIVE CONTROL
SYSTEMS
v
Cost Control
Cycle
o
Purchasing
Control
o
Receiving,
Storing and Issuing Control
o
Production,
Service and Income Control
v
Food and Beverage
Cost Control Reports
SEMINAR SUBJECT : Hotel Operations
VENUE:
INSTRUCTOR: Dr. M. Güven ARDAHAN
DURATION: 12 hrs (3
weeks)
·
understand hotel
types and classifications
·
explain the
processes of site selection and planning of hotels
·
understand divisions and departments at lodging operations
VENUE: Eastern
INSTRUCTOR: İsmet MENEVİŞ
DURATION: 12 Hours (3 weeks)
AIM: FIDELIO Front Office Reservations program is designed
to create professional who are able to deal with hotel customers in a
fast-paced working environment for hospitality industry. In addition, the
program helps the users to communicate effectively in hospitality industry.
This seminar aims to help the participants to introduce and use FIDELIO Front
Office Reservation program
The seminar will introduce the concept of
interpersonal communication in light of the following:
·
Guest/Agency/Company
Profiles
·
Guest/Agency/Company
Reservations
·
Reservation
Options
·
Front office and
house issues
·
Cashiering
·
Billing options
·
Rooms and Rate
Management
·
Night Audit
Functions
SEMINAR CONTENT:
|
MModule 1 v Introduction to
v Guest Profile v Individual
Reservations |
Module 6 v House Status v House Accounts v Cashiering v Cashier
Functions |
|
Module 2 v Reservation
Screen v Agent/Company
Reservations v Agent &
Company Profiles |
Module 7 v Posting &
Corrections v Billing
Menu v Cashier Closure v Rooms Management |
|
Module 3 v Quick Keys v Reservation
Options v Routing
Instructions v Traces v Share
Reservations |
Module 8 v Cashier Closure
v Rooms
Management |
|
Module 4 v Cancellation v Messages v Waiting List v Group
Reservations |
Module 9 v Night Audit |
|
Module 5 v Rate Management v Front Desk Menu
v Arrivals v In House Guests |
Module 10 Questions and
Answers |
VENUE: Eastern
INSTRUCTOR: İsmet MENEVİŞ
DURATION: 12 Hours (3 weeks)
AIM: Interpersonal Communication is designed to increase
the understanding and implementation of effective interpersonal communication
behaviors and skills. This seminar explains the importance of the development
of interpersonal skills in team building and customer care in the service
industries. It demonstrates how organizations respond to a variety of customer
needs. The seminar is designed with a dual approach consisting of both theory
and application which allows the participants opportunities to critically
evaluate the intricacies of interpersonal relationships and the communication
issues surrounding human interaction in various contexts with special emphasis
on situations specific to the field of hospitality.
The seminar will introduce the concept of
interpersonal communication in light of the following:
·
Importance of
interpersonal communication
·
The meaning of
communication
·
The communication
process
·
Aspects and importance
of verbal, written and non-verbal communication
·
Pro(s) and con(s)
of face-to-face communication
·
How to improve
our understanding of others
·
Listening
effectively and becoming effective listeners
·
Customer types
and dealing with customers
SEMINAR CONTENT:
NATURE OF COMMUNICATION
v
The communication
process
v
Components of the
communication process
VERBAL AND WRITTEN COMMUNICATION
v
The importance of
words
v
The difference
between verbal and written communication
NON-VERBAL COMMUNICATION
v
Importance of non-verbal communication
v
Aspects of
non-verbal communication
COMPARISON OF COMMUNICATION TYPES
v
Advantages and
disadvantages of face-to-face communication
v
Samples from
other types of communication types
WAYS TO IMPROVE UNDERSTANDING OF OTHERS
v
Certain steps to follow
in order to improve understanding of others
v
Samples from one
situation to another
LISTENING
v
Characteristics
of effective and ineffective listeners
v
Test on what kind
of listeners we are
v
Different
listening styles
v
Steps of how to
become an effective listener
CUSTOMERS
v
Different
customer types
v
Ways of treating
different customer types
ILLUSTARITONS FROM THE HOSPITALITY INDUSTRY
SEMINAR SUBJECT: Environmental
Awareness & Tourism Planning
VENUE: Eastern
INSTRUCTOR: Ass.Prof.Dr. Habib Alipour
DURATION: 12 Hours (3 weeks)
AIM: This seminar is going to deal with the key elements of
the relationship between tourism and the environment, with particular reference
to the environmental impacts of tourism. In the same context, the fundamental
framework of designing a tourism master plan can be designed and prepared to
overcome the haphazard development of tourism resources. In the meantime to
develop a process of planning and environmental measures/policies/strategies to
achieve the goals of ‘sustainable’ development which is on everybody’s agenda
in relation to development? Nowadays, there are numerous ways to overcome the
problems associated with tourism development, and to establish a practical
guideline for the future of this industry.
This seminar will proceed as follows:
¨
Tourism and its
dynamism;
¨
Environmental
planning and tourism;
¨
Why do we need a
tourism ‘master plan’?
¨
Environmental
impact assessment;
¨
Tourism and the
environment;
¨
Environmental
policies and environmental education;
¨
Sustainable
development
¨
Sustainability
and the environmental awareness;
¨
Strategic
environmental assessment; and
¨
Community
involvement and environmental ethics.
SEMINAR CONTENT:
‘Environment’ on
the world’s agenda
v
Environmental
impact assessment as a law;
v
Environmental
issues and sustainability;
v
How to achieve
the goals of sustainability via environmental
protection;
v
Environmental
auditing as a management policy;
TOURISM AND ENVIRONMENT:
The symbiotic
relationship between tourism and environment
v
The role of
tourism sector managers in the environmental protection and upgrading;
v
How to achieve
‘green tourism’?
v
Who should
involve in environmental activities?
v
What types of
environmental policies can be designed and for what purpose?
ENVIRONEMTNAL INSTITUTIONS
Environment in
the forefront of the development
v
Environmental
education
v
Environmental awareness
v
Environmental
policies
v
Environmental
vision
SEMINAR SUBJECT : Event Tourism and
Conference Management
VENUE: Eastern
INSTRUCTOR : Specialist
Nazmi
BULDANLIOĞLU
DURATION : 12 Hours ( 3 weeks )
AIM : Event
tourism is one of the important issues of the tourism
industry. This Seminar aims to explain the Event Management issues related with
all kinds of structure, organization ,
trends & signifance of events in travel business. This Seminar will also introduce the
concept of how to evaluate the management of
an international meetings ,
seminars, conferences, trade fairs etc.
SEMINAR CONTENT :
v Selecting the Event ( Setting Objectives)
v Planning the
Event ( Identify relevant targets
and team work )
v Budgeting the
Event ( Income /Expences / External factors)
v Running the
Event ( Operational stage &
performance )
v
Managing the Event
( Host Organization ,security, registration, technical, Equipments,
accommodation, food & beverage services, social activities etc. )
SEMINAR SUBJECT: Performance Measurement in Hotels
VENUE: Eastern Mediterranean University-School of Tourism & Hospitality
Management
INSTRUCTOR: Asst. Prof. Dr. Mine Haktanir
DURATION: 12 Hours (3 Weeks)
AIM: Hotels consist
of three key activities; including production in food and beverage, service
retailing in bar operations and pure service delivery in the rooms. Management
accounting for hotels particularly deals with designing systems that reflect
this complex nature of the hotels. This seminar aims to study performance measurement
of hotels from the management’s point of view. It covers the measurement of
business from two key perspectives, i.e. financially and operationally. The followings will be the focus of the
course:
v
Accounting and
information system of hotels;
v
Financial
measures of performance for senior management;
v
Operational
measures of performance;
v
Performance
measurement in owner managed and remotely owned businesses
SEMINAR CONTENT:
ACCOUNTING AND INFORMATION SYSTEMS IN HOTELS
Accounting
information systems in hotels
Departmental
financial statements
FINANCIAL PERFORMANCE MEASURES
Ratio
analysis
Statement
analysis
Budget
and actual comparisons
OPERATIONAL PERFORMANCE MEASURES
Guest
satisfaction measures
Employee
satisfaction measures
Operational
measures at different departments
PERFORMANCE MEASUREMENT FOR OWNERS
Key
concerns of owner managers
Key
concerns of remote owners
SEMINAR SUBJECT: Hygiene
Management for Food Handlers
VENUE: Eastern
Mediterranean University-School of Tourism & Hospitality Management
INSTRUCTOR: Asst. Prof. Dr. Hasan
KILIC
DURATION: 12 Hours ( 3 weeks )
AIM:
Everyone who is employed in the food industry today
requires approved training in basic food hygiene in order to comply with the
food safety rules and regulations. This seminar is suitable for the managers
and staff who handle the food and specifically work in the Hotel, Restaurant,
Hospital kitchen etc. Overall, on completion of the seminar, the participants
will have a broad knowledge of personal, food and kitchen hygiene and capable
of implementing the food Hazard Control System. More specifically they will:
v
Know the
standards of personal hygiene required of food handlers
v
Know the causes
of food poisoning
v
Know how to
prevent food poisoning
v
Know to dispose
of waste food safely, without contributing to cross-contamination
v
Know how to use
refrigerators and freezers to avoid cross-contamination and store food safely
v
Know and be able
to operate the safe stock rotation of food stuffs
v
Know the common
pests found in food premises and how to control them
v
Know and be able
to operate the safe and hygienic cleaning procedures
SEMINAR CONTENT
v
Introduction.
§
Terminology
§
What is Food
Hygiene
§
What is Personal
Hygiene
v
Bacteria – What
are they
§
What is food Poisoning?
§
Preventing food
Poisoning
§
Food
contamination
§
Storage of Food
v
Thawing Food
v
Designing of food
premises
§
Equipment used in
food premises
§
Storage and
Disposal of waste
v
Cleaning Food
Premises
§
v
Food Hazard
Control Systems
v
Food Safety
Policy Statements.
v
Food Hazard
Monitoring
v Hygiene Management
SEMINAR SUBJECT:
VENUE : Eastern Mediterranean University-School of Tourism & Hospitality
Management
INSTRUCTOR: Ass.Prof.Dr. Hasan KILIC
DURATION: 12 Hours ( 3 weeks )
AIM:
Teams are
organic- grow and change-but people can study how teams work and this affords
them greater capability in helping a team to work effectively. Although team
building can be achieved by a variety of methods and approaches, this training program is particularly designed for
those who need to build, develop and
motivate teams and create an atmosphere of understanding and co-operation
through team building exercises/ games ( mix it up games, stir it up games, open
up games, team up games etc.) .
Having completed this training course participants will
have:
SEMINAR CONTENT
v Role of the
leader
v Building high
performance teams
v Personality
styles
v Self appraisal
v Setting team
objectives
v Effective
Communication within teams
v
v Successful team
decision making
v Providing vision
and creating enthusiasm
vDelegating
TRAVEL
INDUSTRY SEMINAR PROGRAMS
SEMINAR SUBJECT : Tour Planning
for Travel Agents
VENUE: Eastern
INSTRUCTOR : Specialist Nazmi BULDANLIOĞLU
DURATION : 12 Hours ( 3
Weeks )
AIM : Tourism is a
creative mixture of different type of packages which is promoted by the Travel
Agents. The most important part in the packages is Tour Planning. This Seminar
aims to explain how to set up a package
tour, itinerary, pricing the various programs , tour cost and Tour Price.
SEMINAR
CONTENT :
v Planning the Tour
Itinerary
v Determining the
services and Tour Costs
v Budgeting the
Tour
v Determining the
Tour Price
SEMINAR SUBJECT: Global Distribution Systems- AMADEUS
VENUE: Eastern
INSTRUCTOR: Orhan ULUDAĞ
DURATION: 12 Hours (3 weeks)
AIM: This seminar aims to introduce
Amadeus System, widely utilized by aviation industry and travel agencies and
which provides the information of reservation, ticketing and air fares,
accommodation, car rental and general data for countries, cities and air ports,
expediting air transportation and surface transportation. It will also provide
them the knowledge to apprehend the operation of travel agencies.
The seminar will introduce the concept of GDS in light
of the following:
·
Importance of
Global Distribution Systems
·
How GDS functions
·
City an Airport
codes
·
International
Aviation Codes
·
Global Indicators
·
International
Routes
·
Airline and
Aircraft knowledge
·
PNR Creation
·
Fare Displays and
Quotes
SEMINAR CONTENT:
v
Encoding,
Decoding
v
Timetables, Timatic and Availability
v
Selling Flight Segments
v
Booking Files
v
Booking Files and
Supplementary Data
v
SSR and OSI
Entries
v
Editing the
Itinerary
v
Modifying Booking
File
v
Fare Display,
Fare Planner, Fare Quote
v
Seat Assignment
v
Client Files and
Queues
SEMINAR SUBJECT: IATA Fares and Ticketing
VENUE: Eastern
INSTRUCTOR: Orhan ULUDAĞ
DURATION: 12 Hours (3 weeks)
AIM: This seminar aims to introduce IATA Fares and Ticketing, widely used by
airline industry and travel agencies. The seminar will mainly focus on
ticketing and air fares; however, it will also cover general information on
countries, cities and airports. The seminar will heavily concentrate on
international ticketing rules, basic and advanced mileage concepts, global indicators,
airline routes, one-way and return journeys, open-jaw and circle trips,
advanced fare construction, and minimum fare checks.
The seminar will introduce the concept of IATA Fare
and Ticketing in light of the following:
v
City an Airport
codes
v
International
Aviation Codes
v
Global Indicators
v
International
Routes
v
Fare Rules
v
Fare Break Points
v
Fare Calculation
v
Linear Fare
Construction
SEMINAR CONTENT:
v
General fare
information
v
Fare break point
v
Fare NUC’s
v
Conditions and
rules of the fare
v
MPM, TPM, EMA,
v
One-way,
return and circle trip fares
v
BHC and CTM
checks
v
CPM and COM
checks
v
Lowest
combination principle
v
RWM check
v
International
sales indicators
v
Linear fare
construction
v Taxes
SEMINAR SUBJECT: Computer Reservation Systems- GALILEO
VENUE: Eastern
INSTRUCTOR: Orhan ULUDAĞ
DURATION: 12 Hours (3 weeks)
AIM: This seminar aims to
introduce Galileo System, widely utilized by aviation industry and travel agencies
and which provides the information of reservation, ticketing and air fares,
accommodation, car rental and general data for countries, cities and air ports,
expediting air transportation and surface transportation. Participators will
also develop knowledge of operation of travel agencies.
The seminar will introduce the concept of CRS or GDS
in light of the following:
·
Importance of
Computer Reservation Systems
·
How CRS functions
·
City an Airport
codes
·
International
Aviation Codes
·
Global Indicators
·
International
Routes
·
Airline and
Aircraft knowledge
·
PNR Creation
·
Fare Displays
SEMINAR CONTENT:
v
Encoding,
Decoding
v
Timetables and
Availability
v
Selling Flight
Segments
v
Booking Files
v
Booking Files and
Supplementary
v
Supplementary
Data
v
Editing the Itinerary
and Modifying Booking File
v
Fare Displays
VENUE: Eastern
INSTRUCTOR: İsmet MENEVİŞ
DURATION: 12 Hours (3 weeks)
AIM: Interpersonal Communication is designed to increase
the understanding and implementation of effective interpersonal communication
behaviors and skills. This seminar explains the importance of the development
of interpersonal skills in team building and customer care in the service
industries. It demonstrates how organizations respond to a variety of customer
needs. The seminar is designed with a dual approach consisting of both theory
and application which allows the participants opportunities to critically
evaluate the intricacies of interpersonal relationships and the communication
issues surrounding human interaction in various contexts with special emphasis
on situations specific to the airline industry.
The seminar will introduce the concept of
interpersonal communication in light of the following:
v
Importance of
interpersonal communication
v
The meaning of
communication
v
The communication
process
v
Aspects and
importance of verbal, written and non-verbal communication
v
Pro(s) and con(s)
of face-to-face communication
v
How to improve
our understanding of others
v
Listening
effectively and becoming effective listeners
v
Customer types
and dealing with customers
SEMINAR CONTENT:
NATURE OF COMMUNICATION
v
The communication
process
v
Components of the
communication process
VERBAL AND WRITTEN COMMUNICATION
v
The importance of
words
v
The difference
between verbal and written communication
NON-VERBAL COMMUNICATION
v
Importance of non-verbal communication
v
Aspects of
non-verbal communication
COMPARISON OF COMMUNICATION TYPES
v
Advantages and
disadvantages of face-to-face communication
v
Samples from
other types of communication types
WAYS TO IMPROVE UNDERSTANDING OF OTHERS
v
Certain steps to
follow in order to improve understanding of others
v
Samples from one situation
to another
LISTENING
v
Characteristics
of effective and ineffective listeners
v
Test on what kind
of listeners we are
v
Different
listening styles
v
Steps of how to
become an effective listener
CUSTOMERS
v
Different
customer types
v
Ways of treating
different customer types
ILLUSTARITONS FROM THE AIRLINE
INDUSTRY
VENUE: Eastern
INSTRUCTOR: İsmet MENEVİŞ
DURATION: 12 Hours (3 weeks)
AIM: Interpersonal Communication is designed to increase
the understanding and implementation of effective interpersonal communication
behaviors and skills. This seminar explains the importance of the development of
interpersonal skills in team building and customer care in the service
industries. It demonstrates how organizations respond to a variety of customer
needs. The seminar is designed with a dual approach consisting of both theory
and application which allows the participants opportunities to critically
evaluate the intricacies of interpersonal relationships and the communication
issues surrounding human interaction in various contexts with special emphasis
on situations specific to the travel industry.
The seminar will introduce the concept of
interpersonal communication in light of the following:
v
Importance of
interpersonal communication
v
The meaning of
communication
v
The communication
process
v
Aspects and
importance of verbal, written and non-verbal communication
v
Pro(s) and con(s)
of face-to-face communication
v
Communicating on
Telephone
v
How to improve
our understanding of others
v
Listening
effectively and becoming effective listeners
v
Customer types
and dealing with customers
SEMINAR CONTENT:
NATURE OF COMMUNICATION
v
The communication
process
v
Components of the
communication process
VERBAL AND WRITTEN COMMUNICATION
v
The importance of
words
v
The difference
between verbal and written communication
NON-VERBAL COMMUNICATION
v
Importance of non-verbal communication
v
Aspects of
non-verbal communication
COMPARISON OF COMMUNICATION TYPES
v
Advantages and
disadvantages of face-to-face communication
v
Samples from
other types of communication types
WAYS TO IMPROVE UNDERSTANDING OF OTHERS
v
Certain steps to
follow in order to improve understanding of others
v
Samples from one
situation to another
LISTENING
v
Characteristics
of effective and ineffective listeners
v
Test on what kind
of listeners we are
v
Different
listening styles
v
Steps of how to
become an effective listener
CUSTOMERS
v
Different
customer types
v
Ways of treating
different customer types
ILLUSTARITONS FROM THE TRAVEL
INDUSTRY
SEMINAR SUBJECT: Tourism English for Hotel and Travel Industry
VENUE: Eastern Mediterranean University-School of Tourism & Hospitality
Management
INSTRUCTOR: Raziye Nevzat
DURATION: 15 Hours (4 Weeks)
AIM: This course is intended for people who work in the
tourism, hotel and travel industries who are at an intermediate level of
English. The aim of this course is to equip students with general and specific
English terminology and expressions which will help them communicate
efficiently in their field. The main emphasis is placed on the strategies
necessary for effective professional communication. Thus the course provides
guidance and a context for developing reading and writing skills, as well as
offering students specially designed speaking classes once a week. In addition
students can work on their own, addressing their specific language needs, in
the multi-media laboratory.
Course
Schedule:
Week 1:
Week 2:
Week 3
Week 4
Students will follow supplementary materials provided
by the teacher.