The aim of this program is to prepare students for a wide variety of managerial positions in the industry. The bachelor program emphasizes, in addition to specialization in the field, a broad interdisciplinary education in humanities and social sciences.

The first two years of the program runs parallel to the associate program, and the students who choose to study Travel or Hospitality Management after their first year. The students must complete 138 credits and 120 working days of practical training in an approved establishment for the graduation. The students who successfully fulfill the requirements of the program are awarded the degree of B.Sc. in Travel or Hospitality Management.